Bath, UKhello@buildnl.co.uk

Services→SEO Optimisation

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on Google.

Technical SEO · On-page · Structured data · Core Web Vitals

Technical audits, on-page optimisation, and structured data for existing sites. No keyword-stuffing, no black-hat tactics — just the fundamentals, done properly.

Most small business websites have significant SEO issues that nobody has ever looked at. Not because the business owners don't care — but because SEO is opaque, full of jargon, and surrounded by people selling things that don't work.

The fundamentals aren't mysterious. A technically sound site, correctly structured pages, and the right signals for Google to understand what you do — that's most of the work for most small businesses.

—Your site doesn't appear when people search for what you do

—You're getting traffic but not from the right people

—A competitor with a worse product ranks above you

—You've never had a proper SEO audit

—Google Search Console is showing errors you don't understand

—You rebuilt the site and rankings dropped

— What the audit covers

Every layer, properly reviewed.

Indexation

—Pages blocked by robots.txt

—Noindex tags in the wrong place

—Crawl errors in Search Console

—Orphaned pages with no internal links

Performance

—Largest Contentful Paint (LCP)

—Cumulative Layout Shift (CLS)

—Page responsiveness (INP)

—Image optimisation & lazy loading

On-page

—Title tag and meta description quality

—Heading hierarchy (H1–H3)

—Keyword alignment per page

—Internal linking structure

Technical

—Duplicate content & how it's handled

—Redirect chains and broken links

—HTTPS & mixed content issues

—Mobile usability

— What's included

The full picture.

Every engagement is scoped to the site — but this is what a typical SEO project covers.

AUDIT

Technical SEO audit

A full crawl of your site — indexation issues, duplicate content, broken links, redirect chains, Core Web Vitals, and crawlability.

ON-PAGE

On-page optimisation

Title tags, meta descriptions, heading structure, keyword targeting, and internal linking reviewed and improved across key pages.

SCHEMA

Structured data

Structured data markup added or corrected — helps search engines understand your content and can unlock rich results in Google search.

PERFORMANCE

Core Web Vitals

Page speed and user experience reviewed — with actual fixes, not just a list of scores.

INDEXATION

Sitemap & crawl hygiene

Sitemap reviewed and resubmitted, technical access settings checked, and anything preventing Google from reading your site properly — flagged and fixed.

LOCAL

Local SEO (if applicable)

Google Business Profile review, LocalBusiness schema, and local citation consistency for location-based businesses.

REPORTING

Findings & recommendations

A clear written report of every issue found, prioritised by impact, with specific actions — not a generic checklist.

HANDOVER

Implementation support

I can implement fixes directly on your site, or provide detailed guidance for your team or existing developer.

— Best for

Is this the right fit?

SEO work delivers the most when there's a solid technical foundation to build on.

A good fit if...

—You have an existing site that's underperforming in search

—You've never had a proper technical SEO review

—You recently rebuilt or migrated your site and rankings dropped

—You're targeting local customers and want to show up in local search

—You want to understand what's holding your site back before investing in content

Might not be the right choice if...

—You want guaranteed rankings — nobody can promise that

—Your site launched last week and hasn't been indexed yet

—You need a full content marketing strategy and writing service

A site rebuild might be the better starting point →

— FAQ

Common questions.

It depends on the starting point and the competitiveness of your keywords. Technical fixes often show results within weeks — Google re-crawls fast once the issues are resolved. On-page and content changes typically take two to four months to meaningfully move rankings. SEO is a long game, but the results compound over time in a way paid advertising doesn't.

Technical SEO is about making your site easy for Google to crawl, index, and understand — things like page speed, structured data, canonical tags, and sitemap hygiene. On-page SEO is about ensuring each page is optimised for the right keywords, with the right content structure, headings, and metadata. Both matter. Most sites have gaps in both.

Not necessarily. A one-off technical audit and on-page fix can have a lasting impact — especially if your site has never had proper SEO attention. Ongoing work makes sense if you're regularly publishing content, operating in a competitive space, or want to track and build on results over time.

I can advise on content strategy and structure — what pages to create, what keywords to target, and how to structure content for both users and search engines. Copywriting itself is outside my core scope, but I work with trusted copywriters if that's needed.

Yes. Existing rankings are worth protecting and building on. An audit will identify quick wins — pages that are close to ranking for valuable terms, technical issues that are suppressing performance, or content gaps a competitor is filling.

Yes. For businesses targeting a specific location — like a Bath-based service provider — local SEO is often the highest-impact work you can do. That includes Google Business Profile optimisation, local structured data (LocalBusiness schema), and ensuring the right location signals are in place across the site.

I don't do paid link schemes or low-quality outreach. Where link building is relevant, I'll advise on legitimate approaches — digital PR, relevant directories, and content that earns links naturally. For most small business sites, there's usually significant on-page and technical work to do before link building becomes the priority.

Get in touch

Let's look at what
your site is missing.

Share your site URL and a brief description of what you're trying to rank for. I'll take a look and come back with an honest picture of where things stand.

hello@buildnl.co.uk